Audience Research

Why do we need audience research?
- To find what your target audience want,
- Finding a gap in the market - Unique Selling point,
- Make sure your product influence/relate to audience,
- Make sure you know what your audience don't want to see.


What to think about when considering audience research:
- Be Fair - Take all audience opinions and suggestions,
- Wide Range audience - ask a variety of people not just your friends,
- Ask the same people on your second round of audience research unless you know who you want exactly,
- Use language that everyone can understand - do not use media terminology if they do not understand it,
- Consider your sample - understand exactly what your asking them,
- Ask people who are experienced in music.

Sampling

Convenience sampling:

-          They know exactly who they want to ask. They know who their audience is.

-          Already selected audience

Advantages

-          Saves time with asking a wide audience who isn’t going to give answers you want.

-          You know what specific questions you want to ask.

Disadvantages

-          If that audience don’t like you product, your audience range will not help find your target audience.

Random sampling:

-          Anyone you find.

Advantages:

-          Wide audience ( if you don’t know your target audience)

Disadvantages:

-          If you already know your audience, it will give you information you don’t need.

Stratified sampling:

-          Figuring out your target audience by using demographics (how many woman/men, age, etc)

-          Chose sample on facts(50% men, women, etc)

Advantages:

-          Get more information

-          More specific to a group of people

Disadvantages:

-          Misses people on important views

Judgement sampling:

-          Get a group and hope that the rest of that target audience will have the same opinion.

Advantages:

-          Saves time.

Disadvantages:

-          Can’t expect everyone to have the same view as the selected group.

Quota sampling:

-          To select a group of people by gathering representative data from a group

Advantages:

-          It is easy to organise

Disadvantages:

-          You don’t get all of the information accessible, as the sample is non-random

Questionnaire Proposal

We are going to use ‘Random Sampling’. We are using this sampling because it will give us a wide range of results and help us figure out what the most popular genre is. We have worked out our target audience and want to know what they want to see/what’s more common. Our target audience is teenagers aged 12 – 20.

1)      Are you Male or Female?

2)      How old are you?

3)      What type of music do you listen to and why?

4)      What type of music do you dislike and why?

5)      If you were given a choice of what you wanted to see in a music video, what would you include?

6)      Who is your favourite artist/band and why?

7)      What do they do that is interesting and different to other artists/bands?

8)      Where do you watch music videos?

9)      Other than the song, what attracts you to watch a music video?

10)  Do you like to see dance routines in a music video?

11)  What aspects of a music video would make it more interesting for you to watch?

12)  What do you like to see most in a music video? Choose one of the below:

·         Live footage of the band/artist

·         Storyline

·         Special effects

Evidence of Complete Questionaire

First audience research results

1)

        

2) How old are you?

    We asked three 12years olds, one 15year old, one 16year old, four 17years olds and one 18year old.

       

3) What type of music do you listen to and why?

    Out of the 10 people we asked six people said Pop, five people said R'n'B, three people said Indie, four people said Rock, two people said Dubstep and one person said Hip Hop.

4) What type of music do you dislike and why?

     Out of the people we asked one person said that they dislike heavy metal as it is too loud. Two people we asked said that they dislike heavy rock as they didn’t understand the lyrics and that it was too fast. One person we asked said they dislike grime because they didn’t find them interesting. An extra person said that they dislike is rock as it was too fast. A different person said they dislike classical as it was too boring. One person said that they dislike pop music as it was too repetitive. Two different people said that they don’t like rap as they cannot understand they lyrics.

5) If you were given a choice of what you wanted to see in a music video, what would you include?
    Out of the people asked in the questionnaire, four said that they would like to see the band/ artist in the music video. Five people said that they would want to see a clear storyline. Two other people said they want to see dancing in the music video. The other two people said that they would want to see bright colours in the video.


6) Who is your favourite artist/band and why?
     The people we asked have given us their favorite artist/band and why, the list is below: 

- Michael Jackson, why because he is amazing, king of pop

- Coldplay, why because their lyrics are good

- Ellie Goulding, why because i like her voice

- The Wanted, why because i like their songs

- JLS, why because of their music and dance routines

- Akon, why because he has lots of styles

- Beyonce,why because she is amazing and my idol

- Linkin Park, why because they have thier own styles

- Paramore, why because their songs are catchy

- Queen, why because their music is amazing

7)What do they do that is interesting and different to other artists/bands?

             From the different people we asked 1 person said that the artist they chose is more interesting than others are cause of dancing routines. Another person said remakes. An additional person said their personality. Four people said the emotion in the songs make the artist more interesting. One person said the guitar solos. And two people didn’t answer.


8)Where do you watch music videos?
   We found out that seven people that we asked said that they watch their music videos on the TV and music channels. Six people said that they watch music videos on YouTube and one person watch them on iTunes.


9)Other than the song, what attracts you to watch a music video?
    Five of the 10 people we asked said that the storyline attracts them to watch them music video. Three people said that dancing attracts them, another three people said the artist/band. One person said that the song name attracts them to watch a music video and 2 people didn't give an answer why.
10)

11) What aspects of a music video would make it more interesting for you to watch?

      Out of the 10 people we asked four of them said that special effect would make the music video more interesting. Three people said that the lighting would make it more interesting for them to watch the music video. Another three people said that the narrative makes it more interesting. Only one person we asked said that girls ion a music video would make it more interesting.

12)

Second Audience Research

We are going to use a ‘Stratified’ sampling to help us achieve more specific answers. We have chose this sampling because we know what audience we want and by using our first research we have found that we need to ask people that enjoy Pop and R’n’B because these were the most popular genre results.

            To help with further research, we have decided to use social networking to help gather a wider range of our target audience. This will help us with information because it will be easier and lots of people go onto social network site every day.

Second Audience Research Questionnaire

1)      What genre do you prefer?

ÿ       Pop

ÿ       R‘n’B

2)      What Artist/Band can you think of with this genre?

…………………………………………………………..

3)      How would you like a Pop or R‘n’B band to be represented?

……………………………………………………………………………………………………………………………………………………………………

4)      Would you like each member to have a different representation and why?

……………………………………………………………………………………………………………………………………………………………………

5)      What sort of themes would you like the songs to be about?

ÿ       Love

ÿ       Dance

ÿ       Other (Give Idea)…………………………………………………

Evidence of social networking site

Second Audience Research Results

1)

2) What Artist/Band can you think of with this genre?

The people we asked said that an artist they can think of within the genre was that two people said Rihanna, another two people said Jessie J. The other people asked said Beyonce, Jason Derulo, Lady Gaga and JLS.

3)How would you like a Pop or R‘n’B band to be represented?

Our target audience asked in the questinaire said that they would like an Pop or R'n'B band to be represented as to have sex appeal, to have each band members represented differently, to be likeable but an idol, to be different and unique, have a natural quaitly, they also want the band to stand out from other bands and they want them to represent their true self.

4)    Would you like each member to have a different representation and why?each member to have a different representation, they reasons why were that it give them different identities, separate identities, they come from different backgrounds becasue it makes them who they are, as it shows their own personitlaites, it creates own indivduality to appeal to different audiences and it creates contrast between each member. 

Everyone we asked said that they would like

5)     

We have made the decision from our audience research. We have decided that our genre is Pop, and that our target audience like Jessie J and Rihanna the most. We have also decided that each member of our band has to have different representations and that our theme of our song is love.