Music Video

Influences for filming

When we were looking at pop bands, there were influences that we got from their music videos that we wanted to interupt and develop into our music video to use pop music conventions.

The Saturdays: (Missing You)

- Introduce each member of the band and the beginning of the video,

- Upbeat Love song - Dance Routine (This is a result that we found within our audience research, they wanted a love song but also wanted a dance routine)

Parade: (Perfume)

- Party Scene to show happiness of song

Girls Can't Catch: (Keep Your Head Up)

- Show each member of the band in different locations when singing together.

SoundGirl: (Don't Know Why)

- The band are together when telling singing and telling story.

Wonderland: (Not a Love Song)
- Not always looking at camera when performing.

Animatic for Music Video

This is our storyboard in a movie format, this can help us see if there are any shots missing, or if our narrrative is clear. This is more easier to understand than a storyboard on paper. The URL for this video is http://www.youtube.com/watch?v=TaADpWXQLF0&feature=channel_video_title

The Music Video

http://www.youtube.com/watch?v=oNBv8OVyBgo&context=C3d2c18bADOEgsToPDskJEbiPIVzHmcyZt7C9iGcTL

Magazine Advertisement

Magazine Advertisement Ideas:

We have looked at different teen magazines and we have decided that 'Shout' magazine would be the best place to put our advertisement.

Photo shoot idea:
- Stephanie: Maxi dress, natural make - up and half up half down hair style.
- Band: Wear jeans, trainers and different coloured T-shirts (maybe graphics).
Different Locations:
- Middle of Field: Stephanie - same costume as before (Posing)
- Playground or Basketball court: Laura - same costume as before (Playing Guitar)
- Recording Studio: Michelle - same costume as before (Joking Around, Smiling)
- Leaning Against a wall: Alexa - same costume as before (Relaxing)
Altogether:
On stage: (maybe rehearsing) - Jeans and top for everyone but Stephanie wear a different style top.
Rehearsals:
- Dance Studio and Stage: Stephanie - tracksuits, untidy hair and no make-up
Dancers - tracksuit and dance wear.

Sketches for promotional photos

These are our sketches for our promotional photos. these will be used for our CD cover and also our magazine cover.

Altogether shot of the band and a single shot of the main singer in the band.

Single shot photos of the band.

Evidence of making the Poster/Magazine Advertisement
We decided in the magazine advertisement that we would promote the CD because this is was is commonly found it the target audience magazines.

This is the final Magazine Design that I created:

CD/DVD Digipack

Digipack and Advertisement Ideas:

Photoshoot idea:
- Stephanie: Maxi dress, natural make - up and half up half down hair style.
- Band: Wear jeans, trainers and different coloured T-shirts (maybe graphics).
Different Locations:
- Middle of Field: Stephanie - same costume as before (Posing)
- Playground or Basketball court: Laura - same costume as before (Playing Guitar)
- Recording Studio: Michelle - same costume as before (Joking Around, Smiling)
- Leaning Against a wall: Alexa - same costume as before (Relaxing)
Altogether:
On stage: (maybe rehearsing) - Jeans and top for everyone but Stephanie wear a different style top.
Rehearsals:
- Dance Studio and Stage: Stephanie - tracksuits, untidy hair and no make-up
Dancers - tracksuit and dance wear.

Audience Research

Why do we need audience research?
- To find what your target audience want,
- Finding a gap in the market - Unique Selling point,
- Make sure your product influence/relate to audience,
- Make sure you know what your audience don't want to see.


What to think about when considering audience research:
- Be Fair - Take all audience opinions and suggestions,
- Wide Range audience - ask a variety of people not just your friends,
- Ask the same people on your second round of audience research unless you know who you want exactly,
- Use language that everyone can understand - do not use media terminology if they do not understand it,
- Consider your sample - understand exactly what your asking them,
- Ask people who are experienced in music.

Sampling

Convenience sampling:

-          They know exactly who they want to ask. They know who their audience is.

-          Already selected audience

Advantages

-          Saves time with asking a wide audience who isn’t going to give answers you want.

-          You know what specific questions you want to ask.

Disadvantages

-          If that audience don’t like you product, your audience range will not help find your target audience.

Random sampling:

-          Anyone you find.

Advantages:

-          Wide audience ( if you don’t know your target audience)

Disadvantages:

-          If you already know your audience, it will give you information you don’t need.

Stratified sampling:

-          Figuring out your target audience by using demographics (how many woman/men, age, etc)

-          Chose sample on facts(50% men, women, etc)

Advantages:

-          Get more information

-          More specific to a group of people

Disadvantages:

-          Misses people on important views

Judgement sampling:

-          Get a group and hope that the rest of that target audience will have the same opinion.

Advantages:

-          Saves time.

Disadvantages:

-          Can’t expect everyone to have the same view as the selected group.

Quota sampling:

-          To select a group of people by gathering representative data from a group

Advantages:

-          It is easy to organise

Disadvantages:

-          You don’t get all of the information accessible, as the sample is non-random

Questionnaire Proposal

We are going to use ‘Random Sampling’. We are using this sampling because it will give us a wide range of results and help us figure out what the most popular genre is. We have worked out our target audience and want to know what they want to see/what’s more common. Our target audience is teenagers aged 12 – 20.

1)      Are you Male or Female?

2)      How old are you?

3)      What type of music do you listen to and why?

4)      What type of music do you dislike and why?

5)      If you were given a choice of what you wanted to see in a music video, what would you include?

6)      Who is your favourite artist/band and why?

7)      What do they do that is interesting and different to other artists/bands?

8)      Where do you watch music videos?

9)      Other than the song, what attracts you to watch a music video?

10)  Do you like to see dance routines in a music video?

11)  What aspects of a music video would make it more interesting for you to watch?

12)  What do you like to see most in a music video? Choose one of the below:

·         Live footage of the band/artist

·         Storyline

·         Special effects

Evidence of Complete Questionaire

First audience research results

1)

        

2) How old are you?

    We asked three 12years olds, one 15year old, one 16year old, four 17years olds and one 18year old.

       

3) What type of music do you listen to and why?

    Out of the 10 people we asked six people said Pop, five people said R'n'B, three people said Indie, four people said Rock, two people said Dubstep and one person said Hip Hop.

4) What type of music do you dislike and why?

     Out of the people we asked one person said that they dislike heavy metal as it is too loud. Two people we asked said that they dislike heavy rock as they didn’t understand the lyrics and that it was too fast. One person we asked said they dislike grime because they didn’t find them interesting. An extra person said that they dislike is rock as it was too fast. A different person said they dislike classical as it was too boring. One person said that they dislike pop music as it was too repetitive. Two different people said that they don’t like rap as they cannot understand they lyrics.

5) If you were given a choice of what you wanted to see in a music video, what would you include?
    Out of the people asked in the questionnaire, four said that they would like to see the band/ artist in the music video. Five people said that they would want to see a clear storyline. Two other people said they want to see dancing in the music video. The other two people said that they would want to see bright colours in the video.


6) Who is your favourite artist/band and why?
     The people we asked have given us their favorite artist/band and why, the list is below: 

- Michael Jackson, why because he is amazing, king of pop

- Coldplay, why because their lyrics are good

- Ellie Goulding, why because i like her voice

- The Wanted, why because i like their songs

- JLS, why because of their music and dance routines

- Akon, why because he has lots of styles

- Beyonce,why because she is amazing and my idol

- Linkin Park, why because they have thier own styles

- Paramore, why because their songs are catchy

- Queen, why because their music is amazing

7)What do they do that is interesting and different to other artists/bands?

             From the different people we asked 1 person said that the artist they chose is more interesting than others are cause of dancing routines. Another person said remakes. An additional person said their personality. Four people said the emotion in the songs make the artist more interesting. One person said the guitar solos. And two people didn’t answer.


8)Where do you watch music videos?
   We found out that seven people that we asked said that they watch their music videos on the TV and music channels. Six people said that they watch music videos on YouTube and one person watch them on iTunes.


9)Other than the song, what attracts you to watch a music video?
    Five of the 10 people we asked said that the storyline attracts them to watch them music video. Three people said that dancing attracts them, another three people said the artist/band. One person said that the song name attracts them to watch a music video and 2 people didn't give an answer why.
10)

11) What aspects of a music video would make it more interesting for you to watch?

      Out of the 10 people we asked four of them said that special effect would make the music video more interesting. Three people said that the lighting would make it more interesting for them to watch the music video. Another three people said that the narrative makes it more interesting. Only one person we asked said that girls ion a music video would make it more interesting.

12)

Second Audience Research

We are going to use a ‘Stratified’ sampling to help us achieve more specific answers. We have chose this sampling because we know what audience we want and by using our first research we have found that we need to ask people that enjoy Pop and R’n’B because these were the most popular genre results.

            To help with further research, we have decided to use social networking to help gather a wider range of our target audience. This will help us with information because it will be easier and lots of people go onto social network site every day.

Second Audience Research Questionnaire

1)      What genre do you prefer?

ÿ       Pop

ÿ       R‘n’B

2)      What Artist/Band can you think of with this genre?

…………………………………………………………..

3)      How would you like a Pop or R‘n’B band to be represented?

……………………………………………………………………………………………………………………………………………………………………

4)      Would you like each member to have a different representation and why?

……………………………………………………………………………………………………………………………………………………………………

5)      What sort of themes would you like the songs to be about?

ÿ       Love

ÿ       Dance

ÿ       Other (Give Idea)…………………………………………………

Evidence of social networking site

Second Audience Research Results

1)

2) What Artist/Band can you think of with this genre?

The people we asked said that an artist they can think of within the genre was that two people said Rihanna, another two people said Jessie J. The other people asked said Beyonce, Jason Derulo, Lady Gaga and JLS.

3)How would you like a Pop or R‘n’B band to be represented?

Our target audience asked in the questinaire said that they would like an Pop or R'n'B band to be represented as to have sex appeal, to have each band members represented differently, to be likeable but an idol, to be different and unique, have a natural quaitly, they also want the band to stand out from other bands and they want them to represent their true self.

4)    Would you like each member to have a different representation and why?each member to have a different representation, they reasons why were that it give them different identities, separate identities, they come from different backgrounds becasue it makes them who they are, as it shows their own personitlaites, it creates own indivduality to appeal to different audiences and it creates contrast between each member. 

Everyone we asked said that they would like

5)     

We have made the decision from our audience research. We have decided that our genre is Pop, and that our target audience like Jessie J and Rihanna the most. We have also decided that each member of our band has to have different representations and that our theme of our song is love.

Band Planning

What to think about when planning our act:

- Group or solo
- Genre
- If group: size, gender and age
- Target Audience
- Image of group and individual member
- USP
- Convey/Communicate image of each person - how they look: clothes, hair, etc

Band Planning

We are creating a band of four members, which will consist of one female lead singer and male band members. We have got this idea from 'Selena Gomez and the Scene'.      

The main focus is on Selena Gomez but she still has a band to create the music.
We wanted to use this idea because it will help our USP, it is very rare to find a pop band that play instruments within the music video. This is will help us be different from other pop bands. Also, we are going to have all girl members which play instruments, this will help the USP because it is unlikely to have female's playing instruments in a pop band.Our band are going to be age 19 - 24, we have chosen this because a convention of pop music is having the artist older than the target audience because they use the artist as an idol.

Image for the band

Our image for our band is that the band is going to be serious about the music and not how they look. This influence has come from 'Girls Can't Catch'



They are standing is a confident position, they have a very straight and presentable posture to show this. They are also wearing clothing that suits them and make them feel comfort and look like a normal teenager. The framing of this picture is very short and shows some surroundings and what the act is doing. The area they have shot in looks very descret and mysterious because you could have various views. For example, behind a building, by the sea (Right of picture), etc.

Another influence for our band's image is the pop band, Parade.

They all wear clothing that suits their personality. This is effective because it could inspire people in fashion to suit their personality that could be similar to a member of the band. This could influence us to have a different outfit for a different member to show there personality. This band is also standing very confidently but show through facial expressions as well as posture. The image shows some of the band leaning on the wall and standing so that we can see all band members. The framing of this image is effective because it has very bright colours to make clothing. Also you can see surroundings behind them which shows that they are outside near wildlife.


Our last influence for our image for our band is Wonderland.

This influenced us the band can were similar clothing. Wonderland are all wearing jeans but added their own style and individuality to it to make it their own. This is useful because it sends a calm and relax atmosphere to the band. The group are standing very confidently as well as indiviually, they are being themselves. They are posing for this photograph but they are being themselves and making sure that they stand out from the other band members and to be different. The framing of this image make to setting look like a mystery on what they are doing there. There are by a window with some show lights behind them, they could be at a photoshoot or a music video set. It shows where they are working.

Image for each member

Lead Singer:

We want the lead singer to be an idol for our audience, we want to show her as covered up (showing no flesh) but glamorous. Our influences is:

- Selena Gomez

We have chose Selena Gomez as our inspiration because she is very natural and doesn't use flesh to get audience. This has influenced us because we want our lead singer to be the main attraction and we want her to be respected and not shown as a sex symbol. This is another USP, we are not using our artist to be show as a sex symbol to sell albums, we are going to show her as her true self.

Band:

Our band is going to be laid back but smartly dressed. We want to have a relax feeling within the band. We want them to wear similar clothing to show that they are a new band. This influence has come from SoundGirl:

Our Band Member Profiles:

Lead Singer : Stephanie

Age: 19

Education: Attended Royal College of Music, Prince Consort Road, London
Hometown: Westminister,London

Style: Girly, Flowers, Dresses and accessories

Inspiration of style/look: Lily Allen and Selena Gomez

Favorite colour and Why: Lilac, because it is a girly colour and it isn't too bright to set a really bold mood, it's quite peaceful and sweet.

Choice of Fashion/Look:
Stephanie wears maxi dresses with sandals and jewellery. Stephanie is stylish but relaxed because she doesn't like to go over the top because it is a style that her audience can have too.
Stephanie doesn't wear alot of make-up but when she does it is natural colours to keep a natural look to her style. This is suitable for younger audiences because parents sometime don't like there children wearing make-up if it is really bold so by being natural and simple that audiences would like to follow it wouldn't worry parents by wearing to much make-up for a young skin type.
Representation this sets:
The impression this sends is that she respects who she is and can still look glamorous while not showing flesh and being shown as a sex symbol.
This sets the impression that you don't need make-up to look glamorous. It shows  that you can look natural and not stand out too much.

Guitarist: Laura

Age: 22

Education: Breklee College of Music,

Hometown: Morristown, NJ

Style:  Colourful, T-Shirts and Jeans

Inspiration of style/look:  Sarah Gillespie

Favourite Colour and Why: Red, because it sets a firery mood and fire cracks, fire cracking makes a peaceful atmosphere and relaxing atmosphere.

Choice of Fashion/Look:

Laura wears jeans (tight or fitted) with trainers and mainly graphic t-shirts. She has a laid back fashion but looks smart for the music industry and doesn't make it look scruffy.

Representation this sets:

The impression this sets is that it doesn't really matter what your wearing to make music sound good and become a success. It tells the audience that she is interested in music and not about how she looks, she is shown as a casual kind of girl.

Drummer: Michelle

Age: 24

Education: Attended Mcnally Smith College of Music, Saint Paul, Minnesota

Hometown: Texas, USA

Style: Bold,Variety of colours, Jeans and Jewellery

Inspiration of style/look: Dave Grohl

Favourite Colour and Why: Dark Blue, because it is a bold colour and Michelle plays bold music and takes it seriously.

Choice of fashion/look:

Michelle wears a variety of bold colour to suit her personality and own style, Michelle wears Tight tops with jeans mostly because she find that it is comfortable. Occasionally she would wear jewellery because it adds a little style to the look.

Representation this sets:

The impression this says to the audience is that she is quite chilled out as a person. By wearing jewellery on some occasions it shows that she can add some style to a basic, chilled out look. This tells the audience that you can make a style your own.

Bassist: Alexa

Age: 21

Education: Leeds College of Music, Quarry Hill, Leeds

Hometown: Watford Road, Saint Albans

Style: Basic but colourful, Jeans, T-shirts and Trainers

Inspiration of style/look:  Stephanie Ashworth

Favourite Colour and Why: Green, because it is quite bright to fit with Alexa's personality and lifestyle.

Choice of Fashion/Look:

Alexa wears basic graphic, colourful T-shirts with trainer. Alexa has a simple but different look, it shows a relaxed feel to her look. But she shows her personality through her favorite colour.

Representation this sets:

The impression this sets is that you can make a basic style and create it to suit your certain personality. It also shows that you can be expressive just through colour on basic style. Also, it shows the audience that you don't have to follow trends, they can just be themselves with basic clothing and colours.

Band Image
I look at different influences for our lead singer, Stephanie. I wanted her to relate to other pop singers and have an influence on their target audience. I analysed other singers and artists that have the same target audience and what they do to attract and influence there audience. This what I found: (This is an A3 Image and could scan so had to add picture)

Band History/Backstory

The band was created in University. They all have different background, different cultures and have learned music in different ways. This is what makes the band so successful, they all use their own experiences to create a successful career. They all attended The Royal Academy of Music, where they created 'Sweet Albis'.

The start of their career was like every basic band, they performed at local festivals and events for their university. They competed at all their university's talent competitions and won 3 years in a row.

Their career took off on the last year of university when recording agents visited a music performance and signed them to 'Angel Air Records'. This record companies release pop and rock bands within the UK. It is an English Independent record label which was established in February 1997.

What to look for when choosing a song?

If we are choosing a existing song we have to check for copyright and make sure we get full permission before use. But what we have to think about when we choose a song:

- Match Band Image

- Match Band Genre

- Listen/Read the lyrics - You can see a narrative that you can use in your music video

- Think about your target audience - has to relate to them, deal with situation they go through.

- Think about the pase of the song because the cutting rhyme will have to match.

We have chosen to use the song Selena Gomez & The Scene - Sick Of You, as this song  represents the image of our band and the theme of the music which is love and relationships can relate to the band wants to express. This is also an upbeat song, which our target audience wanted so that we can have dance routines. This is also a Pop song, so it fits the genre of the band. This song has lyrics that our target audience could relate to if they are in the same situation. Also, within the audience research they decribed artists that they liked and idolised; Jessie J and Rihanna. This song has a love side that Rihanna performs and enjoys to sing, and this has Jessie J's attitude and 'swagger' of the artists points of view.

Evidence of Email for Copyrights

This is an email for Fascination Record company for copyrights to use one of there songs they have produced; Selena Gomez and The Scene - Sick of You.

Sick of You Lyrics:

I'm sick of the sleepless never ending nights.
I just don't care who was wrong or right,
I'm sick of the rumors and the alibis
You tear me up

I'll cut you down a size
S-S-S-S-So Sick of You, So sick of you
Sick of all of your little lies
S-S-S-S-So Sick of You, So sick of you
Sick of feeling bad by your side

What you don't know,
Is how great it feels to let you go

I'm happier alone, taking down your pictures,
And I'll throw those memories out the door,
I'm sick of you, so sick of you,
Sick of all of your little lies.

I'm sick of the sleepless never ending nights.
I just don't care who was wrong or right,
I'm sick of the rumors and the alibis
You tear me up

I'll cut you down a size
S-S-S-S-So Sick of You, So sick of you
Sick of all of your little lies
S-S-S-S-So Sick of You, So sick of you
So I'm gettin' on with my life

S-S-S-S-So Sick of You, I'm so Sick of You
So Sick of You (Oh woah)
S-S-S-S-So sick of you, I'm so sick of you
So Sick of you, oh woah

What you don't know,
Is how great it feels to let you go

Our Narrative

The song we have chosen hasn’t got an existing music video which we have decided to be imaginative and creative and come up with our own ideas just listening to the song.

The narrative that we have created for this song is about a boy who is cheating on his girlfriend. We have chosen this narrative because this narrative relates to our target audience. This is a common within our target audience life and wanted something that they will feel familiar with.

Our narrative links well with song because it is say that she doesn’t need him to be happy, which is what the narrative is about. In the story, she walks away and leaves him. This shows are audience that they can do the same thing and that it could make them feel much happier that they can follow in their idols footsteps.

Facebook Band Page

This is our Facebook group page for our band. This can be used for posted information about the band, also to help get the band out to the public. Fans can like the page and get updates about the band and latest news about them. This page can be used to post pictures of the band and links to download music videos and releases on itunes. It can also be used for promotion and can also help to produce your fan base by inviting people to the page.

Genre Research

Definition of genre:

A music genre is a typological term that is used to classify music belonging to a particular category and type of music that can be distinguished from other types of music.

Different Genres and The Codes and Conventions for the Genre:
- Pop: Dance Routines,
- Punk:
- Rock:
- R 'n' B: Dance Routines,
- Rock 'n' Roll:
- Rap:
- Jazz: Band playing instruments,
- Hip Hop: Dance Routines,
- Classical:
- Opera:
- Blues:
- Country:
- Indie: Chilled out music,
- Reggae:
- Grime (Hybrid - Garage and Hip Hop):
- Folk:
- Drum and Bass:
- Club: Flashing Lights, Club Scene
- Eletronic:
-Dubstep (Hybrid - Garage and Drum and Bass):
Hybrids:
- Pop Rock - Example of artists Sting, Lady Gaga
- Rock 'n' Roll and Pop - Example of a band The Baseballs
- Country and Pop - Example of artist Shania Twain
- Indie and Rock - Example of a band The Killers (Now becoming Electronic)
- Pop and Hip Hop - Example of artist Rihanna
- Folk Rock - Example of artist Jonathan Coulton
- Ska Punk - Example of a band The Mighty Mighty Bosstones
- Country soul - Example of artist Shirley Brown

History, Conventions and typical genre artists:
 

Dubstep - Hybrid:

• Originated in London
• Underground (Club)
• Not Mainstream
• Don't appeal to mass audience
• Not normally a video just pictures
• Mixes of other songs
• Usually young artists
• Fast Tempo - Bass
• Usually no lyrics
• Artists: Scream, DJ Fresh - they are young artists (20-30) - same aged as audience

Rock:

• Developed during and after the 1960s
• Rock is centered around the electric guitar, usually as part of a rock group with bass guitar and drums
• Songs are usually have depressing and sad lyrics
• The use of dark lighting in the videos
• See all band members
• Example of a rock band is Nickelback

Contemporary R’n’B:

• Combines elements of hip hop, soul, and funk.
• The videos have unclear storylines
• Women are shown as sex appeal
• Have dance routines
• Example of artist is Beyoncé

Spanish Hip Hop:

• Started in the late 1980s
• Strong beat and vibe
• Club scenes
• Lots of girls dancing in the videos
• Girls are used for sex appeal
• Very popular in Latin America
• Example of artist is Daddy Yankee

Our Genre Choice History and Conventions:

Pop:

• First recorded being used in 1929 in the sense of a piece of music having popular appeal,
• Originated in Britain in the mid-1950s as a description for rock 'n' roll and the new youth music style
• Often targeted for youth audiences
• Melody based
• Pop has had the special meaning of non - classical music, performed by such artists as 'The Beatles', 'The Rolling Stones', 'ABBA', etc
• One of the most consistent elements of pop music since the 1950's is the pop song. Pop music is not usually written, performed and recorded as a symphony, suite, or concerto. The basic form for pop music is the song and usually a song consisting of verse and repeated chorus.
• Most often the songs are between 2 1/2 minutes and 5 1/2 minutes in length. There have been notable exceptions. The Beatles' "Hey Jude" was 7 minutes in length. A famous and very popular pop song was 14 minutes long, Michael Jackson's 'Thriller'.
• Modern Top Pop Artist:
• Britney Spears
• Lady Gaga (Hybrid - mostly Pop with Rock)
• Bruno Mars

Top 10 Pop Artists of All Time: (Source:http://top40.about.com/od/top10lists/tp/top40popartistsalltime.03.html)

10) Mariah Carey - She achieved 20 number one pop singles in the US. Her collaboration with Boyz II Men spent 16 weeks at number one.

9) Stevie Wonder - Early 1970s  he matured as an artist until he took artist control as singer, musician, producer and songwriter. His music range was variety of different styles.

8) Michael Jackson - He hit the pop spotlight at age 11 which his brothers in Jackson 5. As an adult, he became the world's biggest pop star.



7) The Rolling Stones - They have been responsible for bringing strong influences of American blues into the pop mainstream.

6) Barbara Streisand - She is the best selling female album  artist in the US. She has realease 5 number one pop singles.

5) Frank Sinatra - He is the most successful pop artist or swing and pop standards.

4) Madonna - She has released 37 top 10 pop hits in the US, more than other pop artists. 7 of her albums hit number one in the US.

3) Elton John - He is the most well known piano player in pop music history. He released over 50 top 40 singles.

2) Elvis Presley - He recorded over 100 pop top 40 hits.

1) The Beatles - They achieved 20 number one pop singles in the US.

Conventions of pop genre:

• Most pop artists have some love songs within there album or single. Either the; break-up, difficulties or true, passionate love.
• The artist is shown in every music video.
• Bright Lighting is commonly used.
• They use creative settings or backdrops.
• Audiences like to express themselves through the lyrics, so pop artists tend to have emotion and feelings of related situations in their lyrics.
• Innocent looking costumes on some artists.

Production Process of Music Release:
 http://www.audiorecording.me/music-production-process-how-does-it-take-to-produce-a-song.html 


Step 1: The moment the artist recording label (like Universal Records, Sony BMG, etc) decided to start an album recording project. The recording label assigns a record producer to the artist. In some cases, the artist will be the one to select a record producer but this is subject to recording label approval.
Step 2: The recording producer along with what has been agreed with the artist and recording label will finally decided on what type of sound they are planning to achieve. Some rough ideas on songs to be included on the album might be discussed in this stage (if the artist has some rough demos before).
Step 3: The recording producer drafts the recording plan and activities and quotes the budget. The recording label will be the one to entirely finance the recording of the album songs.
Step 4: The recording producer with the coordination of artist and recording label will shop for songs and contact music publishers they know or even songwriters they have partnered with. They will decide the final song lists to be included in the album along with the possible singles (hit songs).
Step 5: The recording producer starts the recording session with the artist.
The recording producer is responsible of the song arrangement, instruments to be added to song, sound and style of the music. And then the recording producer will be the one to rent a studio, hire an engineer, hire additional musicians and booked additional vocalists to complete the recording. The budget used is provided by recording label.
Step 6: Once everything is recorded, the mixing session starts. The recording producer hires a mixing engineer appropriate for the sound of the album.
Step 7: Once the mix has been finalized, the recording label and artist will approve it. Once approved, the mastering session will start.
Step 8: The mastering session prepares all tracks for commercial production and replication. In this stage the recording producer hires a mastering engineer. The song artist and recording label should also approve the master. The product of the mastering stage is the master CD ready for replication. The recording producer work is now complete and he/she will provide the CD to the recording label.
Step 9: The recording label will finalize the album art design, marketing plan and replication.
Step 10: Singles or hit songs from the album (selected tracks) will be provided to the radio stations for massive airplay as part of album marketing. Music videos are also released to music video channels.
And the artist will start visiting radio stations, TV stations or even perform concerts as part of the promotion.
Step 11: Listeners listen to the songs aired on the radio. The music production process has been completed.

Pre – Production:

The first stage of a successful production is planning. It is important to plan thoroughly by identifying clearly your Production aims, style, key messages and target audience. This planning stage is a two way process between what you tell us about your market and aims and what we can suggest to you in order to formulate effective and creative video treatments.

Exchange of information and ideas combined with our Production experience enable us to tightly integrate the Production from the start.

Effective and entertaining Professional video speaks volumes about you, your organisation or your Company. A well-planned, well-researched Production delivering your key messages with the right image and style for you is the goal of this stage. Pre-production planning is thus vital to ensure your Production hits its target audience with maximum force and impact. Once discussed the project and done the research the final step is a treatment or storyboard made and presented for client approval.

Production:

Working with a range of professional formats from broadcast standard kit to the sony dvcam range. Use experienced crew to produce crisp, clean and creative video with superb content, and technical quality.

Produce for Broadcast, Corporate clients and duplicate / encode pieces for bulk vhs / dvd distribution and indeed for many formats or delivery systems in-between.

Production department is tightly integrated with post-production to ensure you retain throughout the pristine picture and audio quality. Digital integration not only ensures high-end production values, but reduce production costs too. This gives you quality video at competitive prices.

Post – Production:

Post-production facilities offer choices in both on & off line non-linear editing. Non-linear editing means that each and every aspect pf your Production from video scenes, audio, images, text, or graphics can be mixed, cropped, merged, changed or deleted as you wish, there and then.

Non-linear editing enables both faster and considerably more creative video. Digital editing systems offer unlimited creative possibilities: special effects too: indeed everything that is necessary in order to produce stunning video productions. The second stage of post-production is the completion of a 'rough edit' for the client to see and discuss any changes. With digital non-linear editing changes to the piece can be done there and then with the client. Clients can then view the edit and take the chance to fine-tune the style, key messages and impact of the production: post production allows us to add, delete, polish off and mix all our source material creatively into a final or 'master' edit. When we have client approval this final cut can then be recorded to the format or media of your choice such as video, cd, dvd or even video for the web. Broadcast can supply bulk-run copies in designed and printed sleeves and also archive your edit for future reference.